Y-3
Tokyo's "street" style as a vibrant global brand
OVERVIEW
The Y-3 2018SS shoe collection “SUPERKNOT” was launched through a series of videos based on the cities of Tokyo, New York, London and Paris. SIMONE, in charge of Tokyo, designed a piece that layers Y-3’s sport fashion brand status on top of Tokyo’s “street” culture, effectively highlighting the brand’s unique footwear.
TEAM
- CREATIVE DIRECTOR :KAIE MURAKAMI
- ART DIRECTOR :KAIE MURAKAMI
- MOVIE DIRECTOR :SHINTARO KAMEI / TAKAYUKI HAGA
- PRODUCER :KOKI OTA
- STYLIST :SOICHIRO KOBAYASHI