PLANNING, BRAND CONSULTING, CREATIVE DIRECTION (ESSENTIALS),ART DIRECTION, DIGITAL DIRECTION, DESIGN, VIDEO EDITING, iPad, APPLICATION DEVELOPMENT, UPDATE
One of the world’s renowned department stores in Asia, LANE CRAWFORD offers an extensive line-up of brands in women’s and men’s fashion, accessories, beauty and home. In collaboration with our affiliated company, ESSENTIALS Inc., we created an iPad application named “BEAUTY STYLE” to be displayed at beauty counters of all of their stores in Hong Kong, showing seasonal up-to-date beauty trends. It shows six videos alongside of products while making the digital experiences real. This “BEAUTYSTYLE” program still continues to be their branded content.
One of the world’s renowned department stores in Asia, LANE CRAWFORD offers an extensive line-up of brands in women’s and men’s fashion, accessories, beauty and home. In collaboration with our affiliated company, ESSENTIALS Inc., we created an iPad application named “BEAUTY STYLE” to be displayed at beauty counters of all of their stores in Hong Kong, showing seasonal up-to-date beauty trends. It shows six videos alongside of products while making the digital experiences real. This “BEAUTYSTYLE” program still continues to be their branded content.
ファッション、アクセサリー、ビューティ、ライフスタイルなど、幅広いブランドラインナップで知られる、世界でも有数の一流百貨店「Lane Crawford」。私たちのパートナーカンパニーである「ESSENTIALS」とのコラボレーションで、香港にある全ての店舗のビューティカウンター で展開されるiPadアプリ「BEAUTY STYLE」を制作。商品と共にムービーを用い、デジタルからリアルへの体験を創り出しました。これらは「Lane Crawford」のブランドコンテンツとして継続されています。