PLANNING, BRAND CONSULTING, CREATIVE DIRECTION (ESSENTIALS),ART DIRECTION, DIGITAL DIRECTION, APP DEVELOPMENT, WEB DESIGN, HTML, CMS, ADVERTISEMENT, SHOP TOOL
LAB CONCEPT is a large concept store developed by LANE CRAWFORD, a well-established Hong Kong based department store. It provides the newest trends in fashion, accessories, beauty, food & beverages. For this project, we collaborated with our affiliated company, ESSENTIALS Inc., to conduct total creative direction of the shop concept, interior, contents, and main visuals for every advertisement, signage and print media. We also produced their website, iPhone applications and online magazines.
LAB CONCEPT is a large concept store developed by LANE CRAWFORD, a well-established Hong Kong based department store. It provides the newest trends in fashion, accessories, beauty, food & beverages. For this project, we collaborated with our affiliated company, ESSENTIALS Inc., to conduct total creative direction of the shop concept, interior, contents, and main visuals for every advertisement, signage and print media. We also produced their website, iPhone applications and online magazines.
「LAB CONCEPT」は香港を拠点とする大手高級百貨店「Lane Crawford」 が手がける大型コンセプトストア。ファッション、アクセサリー、ビューティ、食品などの最新のトレンドを発信しています。このプロジェクトで私たちはパー トナーカンパニーである「ESSENTIALS」とコラボレーションし、ショップのコンセプトや内装、コンテンツからメインヴィジュアル、店頭サイネージ 等各種メディアのクリエイティブディレクションを指揮した他、WEBサイト、iPhoneアプリ、メールマガジンの制作を手がけました。